Click to call campaigns encourage potential customers to communicate with your business using, you know, this old technology called phone calls. There are many reasons and circumstances that click to call campaigns work better than “traditional” leads or landing pages.
You may not have a web page or a landing page
Not all businesses have web a web site or landing page that can collect the leads. Furthermore, managing and monitoring these leads is a task that someone actually needs to do. You may not have the resources to do that.
You are always on the go
Many small business are always on the go. The mobile phone is their main communication tool and voice calls are still the easiest communication method while driving.
Your Target Customers may prefer voice calling
The older your potential customers are, the more likely they are to prefer voice calls versus emails, leads or text messaging. It’s true that younger people may prefer text messaging or chat but if you target customers are 50 or older – they most likely to prefer voice calls over textual communication.
Caching Impulse Customers
In many cases potential customers who see your ad want to explore further now. These are hot leads that you will miss if they have to leave details and wait for your to come back to them. During this time they may have changed their minds, they are no longer interested or have other things on their minds. Click to call catches potential customers when they are most interested in your product or service.