Click to call campaigns encourage potential customers to communicate with your business using, you know, this old technology called phone calls. There are many reasons and circumstances that click to call campaigns work better than “traditional” leads or landing pages.
You may not have a web page or a landing page
Not all businesses have web a web site or landing page that can collect the leads. Furthermore, managing and monitoring these leads is a task that someone actually needs to do. You may not have the resources to do that.
You are always on the go
Many small business are always on the go. The mobile phone is their main communication tool and voice calls are still the easiest communication method while driving.
Your Target Customers may prefer voice calling
The older your potential customers are, the more likely they are to prefer voice calls versus emails, leads or text messaging. It’s true that younger people may prefer text messaging or chat but if you target customers are 50 or older – they most likely to prefer voice calls over textual communication.
Caching Impulse Customers
In many cases potential customers who see your ad want to explore further now. These are hot leads that you will miss if they have to leave details and wait for your to come back to them. During this time they may have changed their minds, they are no longer interested or have other things on their minds. Click to call catches potential customers when they are most interested in your product or service.
How Does it work?
Click to call campaigns encourage customers to call you by clicking or tapping your ad. Ads created in click to call campaigns are fine-tuned to show only on mobile devices that are capable of making calls. You can use standard banner ads or utilize native formats. Native is highly flexible and easily blends in the application and appear as “native” element in the application’s user interface ad user experience.
Our platform will allocate a virtual phone number which will redirect incoming calls to your mobile phone, business phone or call center without actually revealing your real phone number.
Using a virtual number also allows us to record the phone calls so you can listen to them later on, analyze them and improve the performance of your call center.
Targeting your area or anywhere
Target potential customers wherever they are. You can run nationwide campaigns or limit the area of your campaign reach to potential customers nearby using our HyperTargeting technology.
Creating your ads
If you already have ads created for your business, you can just upload them and use them for your call campaigns.
Also, you can use one of our free professionally designed templates for your campaign. You can use any template, modify it, A/B test different templates and much more.
Call recording and Monitoring
With Locali Call campaigns every call you get is recorded for you to listen when you need, use it for training and analysis for your call center.
This also allows you to monitor the performance of your call campaigns and tune your campaign settings to improve the quality of the calls you are getting.
What do customers see?
When potential customers click on your ad, they are automatically directed to an automatically created landing page that allows them to either complete the call to your business or leave their details.
If they decide to complete the call to your business, you will receive the call to the number you designated. If they prefer to leave their contact details you will receive it as an email to the address you designated when creating the campaign.